Business Research Methods
(Sprache: Englisch)
In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples.
This modern and accessible text guides the...
This modern and accessible text guides the...
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In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples.This modern and accessible text guides the student through each stage of their research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.
Inhaltsverzeichnis zu „Business Research Methods “
1 Introducing Business Research2 Developing Research Skills
3 Understanding Research Philosophy
4 Understanding Research Ethics
5 Understanding Research Methodology and Design
6 Developing a Research Proposal
7 Reviewing the Literature
8 Understanding Research Methods, Populations and Sampling
9 Using Secondary Data and Archival Sources
10 Using Observation
11 Using Interviews and Focus Groups
12 Using Questionnaires and Scales
13 Managing Data and Introducing Data Analysis
14 Analysing Quantitative Data
15 Analysing Qualitative Data
16 Drawing Conclusions and Presenting Research
Bibliographische Angaben
- Autor: Christina Quinlan
- 2011, 489 Seiten, Maße: 24,6 cm, Kartoniert (TB), Englisch
- Verlag: CL Excl Vocatn
- ISBN-10: 1408007797
- ISBN-13: 9781408007792
Sprache:
Englisch
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