Business Transformation Strategies

I: STRATEGY IN GENERAL An Introduction to Business Transformation Strategies: Concepts, constructs and contexts Towards a Philosophy of Corporate Transformation StrategiesII: THE CEO AS A STRATEGIC LEADER AND CRITICAL THINKER The CEO as a Strategic Leader The CEO as a Systems Thinker The CEO as a Critical Thinker of Simple Strategic Problems The CEO as a Critical Thinker of 'Wicked' Strategic ProblemsIII: THE CEO AS A STRATEGIC LEADER OF INNOVATION MANAGEMENT The CEO as a Strategic Leader of Creativity and Innovation Management The CEO as a Strategic Leader of Corporate-wide Innovation Management The CEO as a Strategic Leader of Innovative Sustainable Competitive Advantage The CEO as a Strategic Leader of Innovative Management of Corporate Growth The CEO as a Person of Self-Mastery through Executive Spiritual Development The CEO as a Strategic Leader with a Shared Personal and Corporate VisionBibliographyIndex

Oswald A. J. Mascarenhas is the Chairman of the MBA Programs, St Aloysius Institute of Management and Information Technology (AIMIT), St. Aloysius College, Mangalore. He recently finished his term in the prestigious position of Charles H. Kellstadt Chair Professor of Marketing and Ethics in the College of Business and Administration, University of Detroit Mercy, Detroit, Michigan-a position he held for 27 years until June 28, 2010.Dr. Mascarenhas completed his MBA and PhD from Wharton Business School, University of Pennsylvania, USA. He served XLRI, the Jesuit Premier School of Management in Jamshedpur, India, as Professor of Marketing and Director of Public Systems Research during 1977-1983. He was honored with the Best Teacher Award in 1992, and the prestigious Distinguished Faculty Scholar Award in November 2008; both at the University of Detroit Mercy, Detroit, Michigan.He has more than four decades of teaching experience. He has been teaching Internet Marketing, E-Business and Entrepreneurship, Global Marketing, New Product Management, and is currently into teaching Business Turnaround Management, Ethical Imperatives of Business Turnarounds, and Business Transformation Management.His research deals with ethics of domestic and global, offline and online marketing strategic, innovation management, internet marketing and consumer privacy, and currently, business turnaround and transformation management, creativity and innovation management. He has also authored many books like Towards Measuring the Technological Impact of Multinational Companies in India, New Product Development: Marketing Research and Management and Responsibile Marketing: Concepts, Theories, Models, Strategies and Cases.