Cases to Accompany Contemporary Strategy Analysis
(Sprache: Englisch)
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the...
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This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.New cases include:- Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization.Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need.
Inhaltsverzeichnis zu „Cases to Accompany Contemporary Strategy Analysis “
- Preface- Acknowledgments
1. Madonna
2. Laura Ashley Holdings plc: The Battle for Survival
3. The US Airline Industry in 2007
4. Ford and the World Automobile Industry in 2007
5. Wal-Mart Stores Inc., 2007
6. Manchester United: The Glazer Takeover
7. Eastman Kodak: Meeting the Digital Challenge
8. Organizational Restructuring within the Royal Dutch Shell Group
9. Harley-Davidson, Inc., January 2007
10. Raisio Group and the Benecol Launch
11. Rivalry in Video Games
12. Eni SpA: Building an International Energy Major
13. Birds Eye and the UK Frozen Food Industry
14. Outback Steakhouse: Going International
15. Euro Disney: From Dream to Nightmare
16. Richard Branson and the Virgin Group of Companies in 2007
17. Jack Welch and the General Electric Management System
18. Jeff Immelt at General Electric, 2001-2006
19. AES Corporation: Rewriting the Rules of Management
Bibliographische Angaben
- Autor: Robert M. Grant
- 2008, 6th ed., XIV, 347 Seiten, Maße: 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1405163100
- ISBN-13: 9781405163101
Sprache:
Englisch
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