Cases to Accompany Contemporary Strategy Analysis
(Sprache: Englisch)
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to...
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This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:
* Manchester United: Preparing for Life without Ferguson
* Starbucks
* Easyjet vs. Ryanair
* DVD Wars
* Google
Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.
These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.
Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com
Klappentext zu „Cases to Accompany Contemporary Strategy Analysis “
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.New cases include:
Manchester United: Preparing for Life without Ferguson
Starbucks
Easyjet vs. Ryanair
DVD Wars
Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.
These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design ofstrategies for exploiting innovation; and the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.
Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:
* Manchester United: Preparing for Life without FergusonStarbucksEasyjet vs. RyanairDVD WarsGoogle Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.
These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.
Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com
New cases include:
* Manchester United: Preparing for Life without FergusonStarbucksEasyjet vs. RyanairDVD WarsGoogle Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.
These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.
Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com
Inhaltsverzeichnis zu „Cases to Accompany Contemporary Strategy Analysis “
Preface xiAcknowledgments xiii
1 Madonna 1
2 Starbucks in 2009: The Coffee Goes Cold 9
3 The U.S. Airline Industry in 2009 29
4 Ford and the World Automobile Industry in 2009 46
5 Wal-Mart Stores Inc., 2009 63
6 Manchester United: Preparing for Life without Ferguson 84
7 Eastman Kodak: Meeting the Digital Challenge 103
8 Procter & Gamble's Organization 2005 Project 1259 AirAsia: The World's Lowest Cost Airline 137
10 Harley-Davidson Inc., July 2009 148
11 Raisio Group and the Benecol Launch 167
12 Rivalry in Video Games 191
13 DVD War of 2005-8: Blu-ray versus HD-DVD 204
14 New York Times 210
15 Eni SpA: Building an International Energy Major 220
16 American Apparel: Vertically Integrated in Downtown L.A. 249
17 Outback Steakhouse: Going International 264
18 Euro Disney: From Dream to Nightmare 272
19 Vodafone: Rethinking the International Strategy 299
20 Richard Branson and the Virgin Group of Companies in 2007 318
21 Google Inc.: Running Amuck? 338
22 Bank of America's Acquisition of Merrill Lynch 360
23 Jeff Immelt and the Reinventing of General Electric, 2009 381
24 W. L. Gore & Associates: Who's In Charge Here? 410
Bibliographische Angaben
- Autor: Robert M. Grant
- 2010, 7. Aufl., 417 Seiten, Maße: 18,8 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470686332
- ISBN-13: 9780470686331
Sprache:
Englisch
Rezension zu „Cases to Accompany Contemporary Strategy Analysis “
'Praise for the 7th Edition of Contemporary Strategy Analysis 'In the strategic management textbook jungle, Robert Grant's Contemporary Strategy Analysis, Seventh Edition stands up by its clarity and completeness. Its fluid style and vivid case examples will help students of strategic management, at all levels, to easily grasp even the most complex issues. Strategic management is more than just analytical tools, it is also about content, and an up-to-date content is one of the key strength of this new edition of Contemporary Strategy.' -- Olivier Furrer, Nijmegen School of Management, The Netherlands 'Professor Robert M. Grant has prepared an outstanding text on strategic management that exemplifies theoretical rigor, content integration, practical relevance, and situational currency all together. Highly recommended as an excellent text for MBA students and advanced undergraduate business students.' -- Prof. Mingfang Li, Professor of Management, California State University, Northridge
'The conceptual rigor and depth of this book goes beyond that of any competitor in the field. Yet, the coverage of topics is succinct and immediately accessible to readers. The resources available, whether in references to key academic research or instruction material is superb.' -- Dr. Rudolf R. Sinkovics, Manchester Business School
'Grant's text provides a clear and coherent conceptual framework for strategy analysis, accessible to both undergraduate and postgraduate students. Whilst there are many texts that consider strategy, this is one of the very few that successfully blends contemporary theory with examples of practice, to both inform the understanding of the topic and develop relevant applied skills in the reader. When used with the supporting cases text, they provide an excellent rich and discursive environment for the study of modern strategy.' -- Dr. Ian Pownall, Hull University Business School
'Grant's text is well-written and accessible at both the
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undergraduate and MBA levels, and yet it does so without a loss of rigor and detail necessary to fully understand complex ideas. Furthermore, Grant does a great job keeping up with more recent developments in the strategy literature, connecting cutting-edge research in the field with conceptual frameworks and tools for students to apply in their strategic analyses.' -- Dr. Jongwook Kim, Western Washington University
'Grant remains a classic of contemporary strategy analysis. The 7th edition keeps the excellent structure we have become accustomed to - tools of analysis, competitive analysis, business strategy and corporate strategy - but is significantly up-dated in key areas such as sources of competitive advantage, in particular the role of complementarity and context in strengthening barriers to competitive imitation. The list of cases has been refreshed with a number of new cases dealing with topics currently of great public interest. Grant's writing style makes the text equally accessible to graduate students and senior undergraduates' -- Prof. Frank Bradley, University College Dublin
'Grant remains a classic of contemporary strategy analysis. The 7th edition keeps the excellent structure we have become accustomed to - tools of analysis, competitive analysis, business strategy and corporate strategy - but is significantly up-dated in key areas such as sources of competitive advantage, in particular the role of complementarity and context in strengthening barriers to competitive imitation. The list of cases has been refreshed with a number of new cases dealing with topics currently of great public interest. Grant's writing style makes the text equally accessible to graduate students and senior undergraduates' -- Prof. Frank Bradley, University College Dublin
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