CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)
(Sprache: Englisch)
CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief...
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Produktinformationen zu „CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card) “
Klappentext zu „CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card) “
CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With CB, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.
Inhaltsverzeichnis zu „CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card) “
Part I: INTRODUCTION.1. What is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part II: INTERNAL INFLUENCES (INTRAPERSONAL).
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, & Cognitive Learning.
5. Motivation and Emotions--Driving Consumer Behavior.
6. Personality, Lifestyles and the Self-Concept.
7. Attitudes and Attitude Change.
Part III: EXTERNAL INFLUENCES (INTERPERSONAL).
8. Culture and Consumers: How Consumers Shape Society.
9. Group Influence.
Part IV: CONSUMPTION PROCESSES.
10. Consumers in Situations.
11. Decision Making I: Need Recognition & Search.
12. Decision Making II: Alternative Evaluation & Choice.
Part V: POST-CONSUMPTION PROCESSES.
13. Consumption to Satisfaction.
14. Consumer Relationships.
15. Consumer Misbehavior.
16. Marketing Ethics, Misbehavior, and Value.
Bibliographische Angaben
- Autor: Barry Babin
- 2008, 352 Seiten, Maße: 25 cm, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 0324379749
- ISBN-13: 9780324379747
Sprache:
Englisch
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