CB3
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Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to...
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Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today's learners. CB3 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it's practiced today. This concise, engaging, and accessible solution addresses the latest consumer behavior statistics, examples and trends using a full suite of proven learning tools. An accompanying website brings consumer behavior concepts to life with interactive learning tools that support this unique, magazine-style book.
Inhaltsverzeichnis zu „CB3 “
PART I: INTRODUCTION.1. What is CB, and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
PART II: INTERNAL INFLUENCES.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
PART III: EXTERNAL INFLUENCES.
8. Consumer Culture.9. Micro-cultures.
10. Group Influence.
PART IV: SITUATIONS AND DECISION MAKING.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
PART V: CONSUMPTION AND BEYOND.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
Autoren-Porträt von Barry Babin, Eric Harris
Babin, BarryBarry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialities involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.
Bibliographische Angaben
- Autoren: Barry Babin , Eric Harris
- 2011, 3rd ed., 384 Seiten, Maße: 27,5 cm, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 0840058519
- ISBN-13: 9780840058515
Sprache:
Englisch
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