Chinese Business
Landscapes and Strategies
(Sprache: Englisch)
This key book provides students and practitioners of international business with a comprehensive, and informative guide to business in China, featuring a combination of both theoretical/academic and practical perspectives.
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Produktinformationen zu „Chinese Business “
This key book provides students and practitioners of international business with a comprehensive, and informative guide to business in China, featuring a combination of both theoretical/academic and practical perspectives.
Inhaltsverzeichnis zu „Chinese Business “
Part 1: Traditions and Chinese Culture Chapter 1. Chinese History: Outline and Implications Chapter 2. Chinese Language: Structure and Implications Chapter 3. Ancient Philosophical Systems and Implications Chapter 4. Military Classics of Ancient China and Implications Part 2: Dynamics of the Business Landscape Chapter 5. China's Socialist Market Economy Chapter 6. Chinese Business Structure Chapter 7. Science and Technology: Capabilities and Management Systems Part 3: Competitive Advantage and Strategies Chapter 8. Chinese Competitiveness Chapter 9. A Strategic Framework for Doing Business in China Chapter 10. Managing Marketing Effectiveness
Autoren-Porträt von Hong Liu
University of Manchester, UK
Bibliographische Angaben
- Autor: Hong Liu
- 2008, 256 Seiten, Maße: 17,4 x 24,7 cm, Kartoniert (TB), Englisch
- Verlag: Taylor & Francis
- ISBN-10: 041540309X
- ISBN-13: 9780415403092
Sprache:
Englisch
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