Color and Layout

Each color is a world that posses its own language, history, politics, and laws. Some - like blue - are diplomatic and adept at foreign relations. Others - like red or black - are solitary and individualistic. The list of adjectives for describing color could go on forever. Color & Layout is a vibrant, sensitive, and poetic journey through the universe of colors, showcasing graphic works from across the globe. This riveting collection features stunning full-color examples of designed layouts, detailing how the color spectrum is organized, expanded, and manipulated. It reveals how color evokes memories, moods, sentiments, and desires, and takes an in-depth look at the striking usage of color in propaganda, journalism, and advertising campaigns. Both beautiful and informative, Color & Layout is a must-have resource for graphic designers, artists, illustrators, and advertisers alike. The human eye can detect 400 to 700 nanometers of light. Processed by the brain, this light in all its digital manipulations, is perceived and interpreted in terms of physical and sensual associations. From the use of red in Communist China to the use of Schiaparelli pink in high fashion, designers and communication masterminds have reimagined age-old colours and given names to previously unrecognizable ones. This rivoting collection features vibrant full-colour examples of layout and graphic designs. It details how the colour spectum is organized, expanded, and manipulated by a variety of artists, including illustrators, graphic designers, advertisers, and members of the media. It reveals how colour evokes memories, moods, sentiments, and desires, and takes an in-depth look at the striking usage of colour in propoganda, journalism, and advertising campaigns.