Communicating India's Soft Power
Buddha to Bollywood
(Sprache: Englisch)
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international...
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Klappentext zu „Communicating India's Soft Power “
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
Inhaltsverzeichnis zu „Communicating India's Soft Power “
Contents List of tables and figures Introduction 1: De-Americanizing Soft Power 2: Historical Context of India's Soft Power 3: India Abroad: the Diasporic Dividend 4: Software for Soft Power 5: Culture as Soft Power - Bollywood and Beyond 6: Branding India - a Public-Private Partnership Conclusion References Index
Bibliographische Angaben
- Autor: D. Thussu
- 2013, 1st ed., 227 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1349439819
- ISBN-13: 9781349439812
Sprache:
Englisch
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