Communicating Science to the Public

Schools.- Promoting science literacy via science journalism: Issues and challenges, Billy McClune, and Ruth Jarman.- Science clubs: An under-utilized tool for promoting science communication activities in schools, M. Shaheed Hartley.- Developing scientific literacy from engaging in science in everyday life: Ideas for science educators, Teo Tang Wee and Lim Kim Yong.- The nature of science kits in affecting change in public attitude towards and understanding of science, Daniel Dickerson and Craig Stewart.- Field trips to industrial establishments: Infinite opportunities for popularizing science, Irene Tan and Charles Chew.- Science centers.- A role for science centers in communicating science - A personal view, Graham Durant.- Science communicators as commercial and social entrepreneurs, Graham Walker.- Assessing science communication effectiveness: Issues in evacuation and measurement, Rod Lamberts and Catherine Rayner.- Universities.- Graduate degree programs in science communication: Educating and training science communicators to work with communities, Nancy Longnecker and Mzamose Gondwe.- Outreach activities by universities as a channel for science communication, Lloyd Spencer Davis.- Role of learned societies in science communication, Leo Tan Wee Hin and R. Subramaniam.- Science Olympiads as vehicles for identifying talent in the sciences: The Singapore experience, Shirley S. L. Lim, Horn-Mun Cheah and Tzi-Sum Andy Hor.- Challenges facing developing countries in the promotion of science communication, Leo Tan Wee Hin and R. Subramaniam.- General communication initiatives.- Web-based channels for science communication, Karen Bultitude.- Science communication through mobile devices, Oum Prakash Sharma.- Café scientfiques, Duncan Dallas.- Television as a medium of science, M. Shamsher Ali.