Conceptual Evaluation Of Attitudinal Models
(Sprache: Englisch)
This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test...
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This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test the hypotheses, which gave the findidings as attitudes of the consumers influence the puchasing and decision making of them. So the companies has to concentrate on the attitudes of the individuals.
Bibliographische Angaben
- Autoren: Thunga Sobha Rani , B. R. Megharaj
- 2013, 300 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659391409
- ISBN-13: 9783659391408
Sprache:
Englisch
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