Contemporary Strategy Analysis
(Sprache: Englisch)
A significantly updated new edition of one of the world's leading strategy textbooksNow includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new...
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Produktinformationen zu „Contemporary Strategy Analysis “
A significantly updated new edition of one of the world's leading strategy textbooksNow includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions. Features a new two-colour design throughout with high-spec artwork. Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these. Combines Grants renowned rigorous approach to business strategy analysis with lively examples of current practice. Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students.
Klappentext zu „Contemporary Strategy Analysis “
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: thorough coverage of internet-based strategies fresh examples of resource-based competitive advantage improved online resources additional case illustrations in every chapter new self study questions.Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.
Inhaltsverzeichnis zu „Contemporary Strategy Analysis “
- PrefacePart I Introduction
1. The Concept of Strategy
Part II The Tools of Strategy Analysis
2. Goals, Values, and Performance
3. Industry Analysis: The Fundamentals
4. Further Topics in Industry and Competitive Analysis
5. Analyzing Resources and Capabilities
6. Organization Structure and Management Systems
Part III The Analysis of Competitive Advantage
7. The Nature and Sources of Competitive Advantage
8. Cost Advantage
9. Differentiation Advantage
Part IV Business Strategies in Different Industry Contexts
10. Industry Evolution and Strategic Change
11. Technology-Based Industries and the Management
12. Competitive Advantage in Mature Industries
Part V Corporate Strategy
13. Vertical Integration and the Scope of the Firm
14. Global Strategies and the Multinational Corporation
15. Diversification Strategy
16. Managing the Multibusiness Corporation
17. Current Trends in Strategic Management
- Index
Autoren-Porträt von Robert M. Grant
Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.
Bibliographische Angaben
- Autor: Robert M. Grant
- 2007, 6th ed., 496 Seiten, Maße: 24,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1405163089
- ISBN-13: 9781405163088
Sprache:
Englisch
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