Cox, H: Revolutions from Grub Street
(Sprache: Englisch)
Based on extensive new research, the book provides a unique overview of one of Britain's most successful creative industries, consumer magazines, from its seventeenth-century origins into the digital age. It charts the revolutions that took place in both...
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Klappentext zu „Cox, H: Revolutions from Grub Street “
Based on extensive new research, the book provides a unique overview of one of Britain's most successful creative industries, consumer magazines, from its seventeenth-century origins into the digital age. It charts the revolutions that took place in both technology and industrial organization, and the response to these changes.
Inhaltsverzeichnis zu „Cox, H: Revolutions from Grub Street “
Introduction; 1 A Small but Expanding Market; 2 Feeding the Popular Demand; 3 From Mass Periodicals to Mass Production; 4 The Dominant Female; 5 Monopoly, Power, and Politics; 6 The Ministry of Magazines; 7 Breaking into the IPC Citadel; 8 The Global Magazine in the Digital Age
Autoren-Porträt von Howard Cox, Simon Mowatt
Howard Cox is Professor of International Business History at the University of Worcester, UK, where he has taught since 2004, During an academic career spanning over thirty years he has published widely in the fields of business history, international business, and corporate strategy. His well received account of the international tobacco industry The Global Cigarette was also published by Oxford University Press in 2000. ; Simon Mowatt has been Associate Professor of Management at AUT Business School, Auckland, New Zealand, since 2002, before which he held positions in Business Schools in the UK and Europe. Simon has published widely in the areas of business history, strategy and innovation in journals such as Business History, Industrial and Corporate Change and Technology Analysis and Strategic Management.
Bibliographische Angaben
- Autoren: Howard Cox , Simon Mowatt
- 2014, 276 Seiten, mit Abbildungen, Maße: 16,3 x 24,1 cm, Gebunden, Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199601631
- ISBN-13: 9780199601639
Sprache:
Englisch
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