Cracking the Carbon Code

Acknowledgements Introduction: What is the Carbon Code? The Bodybuilder, the Brit, and the Oilman: A Brief History of the Carbon Code Cracking the Carbon Code Step One: Time Your Carbon Tipping Point Cracking the Carbon Code Step Two: Build a Fence Cracking the Carbon Code Step Three: Cut the Carbon Cracking The Carbon Code Step Four: Manage What Can't Be Cut Cracking The Carbon Code Step Five: Estimate Carbon Resilience Conclusion and Quick Start Guide Reference Guide Glossary Appendix A: Climate Change 101 Appendix B: The United Nations Framework Convention on Climate Change & the Kyoto Protocol Appendix C: Global Cap-and-Trade Carbon Markets 101 Appendix D: States Taking Action on Carbon Sources

TERRY TAMMINEN Cullman Senior Fellow and Director of the Climate Policy Program at The New America Foundation, a non-profit, post-partisan, public policy institute, as well as Operating Advisor to Pegasus Capital Advisors. Before joining New America, Mr. Tamminen headed California's Environmental Protection Agency and was Cabinet Secretary and Chief Policy Advisor to Governor Arnold Schwarzenegger.

"In "Cracking the Carbon Code, " my friend Terry Tamminen provides us with a compelling playbook of how to restore our economic vitality and preserve our environment for generations to come. Businesses can save money and grow markets by reducing their carbon footprints. Governments can create public-private partnerships to invest in low carbon technologies, making schools, public facilities, and fleets into leaders of green building and transportation designs. Together, we can compete with each other to see which company, state, or nation can slash its carbon the most--on the path to reducing greenhouse gases at least 80% by 2050--not waiting to see who goes first, but racing to the head of the pack." --Arnold Schwarzenegger, Governor of California, 2010, from the Foreword"A healthy environment and strong economy are two sides of the same coin as Terry Tamminen proves in "Cracking the Carbon Code." If companies follow his advice, they and their workers will prosper and build a safer, more sustainable planet for all living creatures to share." --Robert F. Kennedy, Jr., Waterkeeper Alliance "Businesses today must become more efficient and innovative to compete on a global scale. Tamminen unlocks the secrets of using carbon as a measuring stick of those trends, offering practical tools that any business can use to be sustainable for generations to come." --Bob Fisher, Director, Gap Inc. "Finally, a book that provides new tools to manage both profits and carbon emissions; Terry Tamminen demonstrates that these are not conflicting goals but are actually intimately linked. A must read for business leaders who are committed to both a cleaner environment and a profitable business enterprise." --Carlos M. Gutierrez, Former U.S. Commerce Secretary "Terry Tamminen walks the talk...I would recommend this book to leaders of governments, corporations, NGOs, and all stakeholders in a sustainable future." --"Clean Fleet Report" "This book provides exactly the kind of practic