Creating Global Opportunities: Maersk Line in Containerisation 1973-2013

Foreword; Prologue; Acknowledgements; Glossary; 1. 'Per Aspera Ad Astra': a bumpy journey to the stars; 2. The coming revolution; 3. The decision; 4. Building the base, 1978-84; 5. Planning the next steps, 1984-7; 6. Laying the foundations for expansion, 1987-90; 7. The 1990s: a period of transition; 8. The acquisition trail, 1992-8; 9. 1999: a year of developments and acquisitions; 10. Into the new Millennium: 2000-5; 11. P&O NedLloyd: a contentious acquisition; 12. A new strategy: StreamLINE and beyond; Epilogue; Index.

Chris Jephson was, until recently, Director of Learning at Maersk Line. Following graduation in the UK in 1969, he worked for Maersk Line in Taiwan, then in Copenhagen and the UK until 1990 when he became part of the global management team of Maersk Logistics before moving back to Maersk Line in Copenhagen in 2004. He has been a long-time member of the US-based Council of Supply Chain Professionals (CSCMP) as well as the Cranfield Centre for Logistics and Supply Chain Management Advisory Board (CLSCM). Henning Morgen is General Manager in Group Relations at A. P. Moller-Maersk with responsibility for archives management and history documentation and communication. Henning was employed with A. P. Moller-Maersk in 1998 and is the author of several shorter accounts on the Maersk history, based on research in the Maersk archives. Henning is a member of archives and records management associations in Denmark, Germany and the United States and is a member of the Section of Business and Labour Archives in the International Council of Archives.

Advance praise: 'The global shipping industry has been a major driver and enabler underpinning the massive growth in world trade in recent decades. One of the major players in the sector - and one of the most innovative - has been Maersk Line. This fascinating book provides many insights not only into the development of Maersk itself but also the impact that the industry as a whole has had on the way that the world does business.' Martin Christopher, Emeritus Professor of Marketing and Logistics, Cranfield School of Management Advance praise: 'This book is compulsory reading for all who are involved in container liner shipping. Maersk Line is no. 1 in the world, and its strategy is key for shaping this industry. And, this book offers a rare insight in just that - the successful strategy of Maersk Line under the leadership of the legendary Maersk McKinney Moeller.' Peter Lorange, President/CEO, Lorange Institute of Business, Zurich Advance praise: 'Many shipping company histories are chronicles laced with ship pictures. But this one goes much, much further. If you want to understand how the world's biggest shipping company got to where it is today, and its ... meteoric expansion from 6% market share to 16%, then this book is an Aladdin's cave. The 40-year time series of financial statistics provides a unique quantified framework, against which the strategic and operational development of the company is played out.' Martin Stopford, President, Clarkson Research