Crisis Communication Strategies
Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations
(Sprache: Englisch)
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
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Klappentext zu „Crisis Communication Strategies “
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
Inhaltsverzeichnis zu „Crisis Communication Strategies “
Section - ONE: The lead up; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis - What it is and how to spot it; Section - TWO: During the crisis; Chapter - 03: The operational response - The approaches and how they relate to communications; Chapter - 04: Remembering the people - How employees should come first; Chapter - 05: It's tough at the top - The role of leadership in a crisis; Chapter - 06: The impact on the community - Managing the consequences; Section - THREE: The aftermath; Chapter - 07: It's OK to not be OK - Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?
Autoren-Porträt von Amanda Coleman
Amanda Coleman
Bibliographische Angaben
- Autor: Amanda Coleman
- 2 Revised edition, 248 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page Ltd
- ISBN-10: 1398609412
- ISBN-13: 9781398609419
- Erscheinungsdatum: 03.03.2023
Sprache:
Englisch
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