Critical Marketing
Issues in Contemporary Marketing
(Sprache: Englisch)
In the last twelve years there has been an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory. While still emerging as a movement in its...
Leider schon ausverkauft
versandkostenfrei
Buch (Gebunden)
61.00 €
30 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Critical Marketing “
Klappentext zu „Critical Marketing “
In the last twelve years there has been an important critical turn in marketing theory and practice. This somewhat eclectic movement takes as its starting point the overriding managerial bias of marketing theory. While still emerging as a movement in its own right, thecritical turn aims to focus attention on the role that marketing plays in society, the impact of the consumer society in Western and in developing and transitional economies and the implications of these developments on the global landscape. Includes seminal journal articles that marketing academics find hard to obtain Also contains original commentary from leading academics in the critical marketing field
Inhaltsverzeichnis zu „Critical Marketing “
Acknowledgements1.Critical Marketing: A Limit Attitude,Mark Tadajewski and Douglas Brownlie
2.Rethinking the Development of Marketing, Mark Tadajewski and Douglas Brownlie
3.Prejudice Versus Marketing: An Examination of Some Historical Sources, Donald F. Dixon
4.Early Development of the Philosophy of Marketing Thought, D.G. Brian Jones and D.D. Monieson
5.Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective, Donald F. Dixon
6.Critical Reflections on Consumer Research, Mark Tadajewski and Douglas Brownlie
7.Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research, Mark Tadajewski
8.Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten, Elizabeth Hirschman
9.Ethnopsychology: A Return to Reason in Consumer Behaviour, John O'Shaughnessy
10.Marketing and Society, Mark Tadajewski and Douglas Brownlie
11.Marketing, the Consumer Society and Hedonism, John O'Shaughnessy and Nicholas J. O'Shaughnessy
12.Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide, Terrence H. Witkowski
13.On Negotiating the Market, Mark Tadajewski and Douglas Brownlie
14.Sustainable Marketing, Ynte K. van Dam and Paul A.C. Apeldoorn
15.An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life, Susan Dobscha and Julie L. Ozanne
16. Past Postmodernism? Mark Tadajewski and Douglas Brownlie
17.Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection, Stephen J. Gould
18.The Function of Cultural Studies in Marketing: A New Administrative Science? Adam Arvidsson
19.Thinking Through Theory: Materialising the Oppositional Imagination, Pauline Maclaran and Lorna
... mehr
Stevens
20.Postcolonialism and Marketing, Gavin Jack
Index
20.Postcolonialism and Marketing, Gavin Jack
Index
... weniger
Bibliographische Angaben
- 2008, 1. Auflage, 392 Seiten, Maße: 24,4 cm, Gebunden, Englisch
- Herausgegeben: Mark Tadajewski, Douglas Brownlie
- Verlag: Wiley & Sons
- ISBN-10: 0470512008
- ISBN-13: 9780470512005
- Erscheinungsdatum: 01.04.2008
Sprache:
Englisch
Pressezitat
"...an illuminating look at today's marketing profession." The Marketer June 2008
Kommentar zu "Critical Marketing"
0 Gebrauchte Artikel zu „Critical Marketing“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Critical Marketing".
Kommentar verfassen