Cultural Anthropology (ISE)

CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE is the most applied, contemporary and student-relevant cultural anthropology text on the market today. While providing all the key material traditionally taught in the introductory course, the book emphasizes current, real world applications of the principles and practices of anthropology.CULTURAL ANTHROPOLOGY teaches students to apply the theories, insights, and methods of cultural anthropology to those situations that they are likely to encounter in their personal and professional lives. Through Ferraro's lucid narrative and wealth of modern examples, students come to understand how they can use anthropology today. The popular feature Cross-Cultural Miscues uses real-life examples of cross-cultural misunderstandings and issues to illustrate'culture at work,'helping students see the importance of understanding and appreciating not only other cultures, but their own, as well. Also, the highly relevant, contemporary examples-ranging from a look at specialized vocabularies as illustrated by chickspeak, (the language of single, urban, upwardly mobile women) the war in Iraq, and environmental degradation-will help students better understand and participate in the globalized world around them.