Customer Experience

Emerging Trends in Customer Experience The Brain in the Customer Experience Neuro-Business Models Practical Neuro-Experience for Today The Future of Neuro-Experience The New Field of Experience Psychology and Its Application The Core Principles and Benefits How To Change Your Organization Over the Next Few Years...The Seeds of Revolution Embracing the Revolution Through Building Trust How To Join the Revolution

COLIN SHAW is the Founding Partner of Beyond Philosophy and guru of Customer Experience Management. He has enjoyed over 20 years of experience working with blue chip companies including: Mars Ltd, Rank Xerox and British Telecom. Shaw now indulges in his real passions: strategic thinking, conference speaking, writing books and advising boards of companies. He is the author of three very successful books on Customer Experience published by Palgrave Macmillan.QAALFA DIBEEHI is Director of Thought Leadership with Beyond Philosophy. He has 15 years senior level experience in the customer experience related space with particular emphasis on the special problems and sensitivities of organisations that have a dual commercial and social/community responsibility. Qaalfa is also an award winning university professor. He has been keynote speaker at a number of conferences; frequently quoted in the international press; and has authored and published a variety of white papers, and magazine and journal articles. STEVEN WALDEN is Beyond Philosophy's Principal Consultant& Head of Research. Prior to working at Beyond Philosophy he had 8 years experience as a Management Consultant focusing on IT, Technology and Retail sectors.

'Beyond Philosophy have been pioneers in defining the Customer Experience. This book reinforces their Thought Leadership position. It is a must read!' - Ivan Mainprize, VP Customer Experience, Membership Travel Services International, American Express 'I get a lot of companies wanting to talk to me about Customer Experience. There is only one company I would talk to, the Thought Leaders, Beyond Philosophy. Why accept second best?' - Bob Black, Managing Director, TNT, Australia 'We have worked with Beyond Philosophy for a number of years. Why? This book reinforces why. They are Thought Leaders and understand Customer's emotional drivers.' - Laree R. Daniel, Senior Vice President, Customer Assurance Organization. Aflac. 'Once again Beyond Philosophy demonstrates their thought leadership in the field of Customer Experience. An insightful book which shows us the future.' - Charmaine McDonald Senior Vice President, Customer Success. Clinical Solutions McKesson 'Following on from their previous ground-breaking books Beyond Philosophy Thought Leaders, Colin Shaw, Qaalfa Dibeehi and Steven Walden, now turn their attention to the future of Experience offering unique insights and ideas. The ideas on neuroexperience in particular are thought-provoking and consistent with the expected sea change towards individualised advertising and communication - this book reflects what's happening now at the crux of neuroscience and business.' - Professor Gemma Calvert, Co-Founder, Neurosense Limited & Chair of Applied Neuroimaging, University of Warwick, UK 'Read it and take action. This is cutting-edge.' - Subhra Das, Senior Vice President, du ( Emirates Integrated Telecommunications Company PJSC) 'Great brands simply make a promise and then keep that promise. You make promises through advertising, promotion & sponsorships. Beyond Philosophy's unique proprietary methodologies help you deliver on your promise ruthlessly & consistently across every consumer touch point.' - Gary