Customers are People
The Human Touch
(Sprache: Englisch)
Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide...
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Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
Klappentext zu „Customers are People “
Although 70% of the customer s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.
Inhaltsverzeichnis zu „Customers are People “
Preface.Acknowledgements.
Customers as People.
Leading the Human Firm.
Acknowledging Customers.
Treating Customers with Respect.
Building Trust with Customers.
Communication Humanly with Customers.
Human Torch as a Series of Interactions.
Human Torch as a Process.
Implementing Technology to Humanize (Not Dehumanize).
Conclusion - Releasing your Business's Humanity.
Index.
Bibliographische Angaben
- Autor: John McKean
- 2002, 1. Auflage., 256 Seiten, Maße: 23,6 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470848898
- ISBN-13: 9780470848890
Sprache:
Englisch
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