Data-Driven Personalization

Chapter - 00: Introduction; Chapter - 01: The case for data-driven personalization; Section - 01: Understanding your customers; Chapter - 02: Starting with the right audiences; Chapter - 03: Researching and segmenting your audiences; Chapter - 04: Gaining insights when your resources are limited; Section - 02: Building the toolkit for personalization; Chapter - 05: Preparing for personalization - the strategy behind the data; Chapter - 06: Setting up data systems for today and tomorrow; Chapter - 07: Mapping multi-faceted customer journeys; Chapter - 08: Creating content that feels personal; Chapter - 09: Delivering seamless omnichannel experiences; Chapter - 10: Balancing privacy and personalization ; Section - 03: Fostering emotional resonance; Chapter - 11: Uncovering what drives your customers; Chapter - 12: Uncovering what drives your customers; Chapter - 13: Harnessing the power of social proof; Chapter - 14: Developing and testing more relevant messaging; Section - 04: Tapping into community; Chapter - 15: The sway of belonging; Chapter - 16: Getting the most out of communities; Chapter - 17: Cultivating community builders; Section - 05: Deepening customer profiles; Chapter - 18: The appeal of status; Chapter - 19: Increasing the value of your customers; Chapter - 20: Assembling your deep customer profile; Section - 06: Empowering your data-driven personalization team; Chapter - 21: Fostering a culture of curiosity; Chapter - 22: Equipping your data-driven personalization team for success; Chapter - 23: Assembling your tech stack; Chapter - 24: Putting it all together: creating your action plan;

Zontee Hou is Founder of Media Volery, a digital marketing agency, and Director of Strategy for Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.