Design in Britain: Big Ideas (Small Island)

Introduction by Deyan Sudjic, Director of the Design Museum Architecture By Deyan Sudjic, the Director of the Design Museum in London, UK. Previously, he was the design and architecture critic for The Observer, the Dean of the Faculty of Art, Design and Architecture at Kingston University and Co-Chair of the Urban Age Advisory Board. He founded and was editorial director of Blueprint, the monthly architecture magazine, and has also been the editor of Domus (magazine). Alongside these roles, he was the Director of the Glasgow UK City of Architecture and Design program and the Director of the Venice Architecture Biennale. He was also a juror for the design of London's Aquatics Centre, which is to be built for the 2012 Olympics. Identity By Wally Olins, one of the world's most respected and experienced practitioners of corporate identity and branding. Currently the Chairman and co-founder of Saffron Brand Consultants, he has advised many of the world's leading commercial organizations, including 3i, Renault, Repsol, BT, Volkswagen, Tata and Lloyd's of London, and has also worked with a number of countries on branding issues, among them Portugal and Poland. Olins is the author of several books, including the seminal Corporate Identity and Wally Olins On B(R)and, both published by Thames & Hudson. He has also been Visiting Fellow at Said Business School in Oxford and the London Business School, and Visiting Professor at Lancaster University and Copenhagen Business School. He was awarded a CBE in 1999. After the Object By Simon Waterfall, who has helped form the digital industry we know today. He and partners set up Deepend in the early 1990s which expanded to nine offices around the globe and was the number one agency in the world in 2001 before bursting into flames in the Dot com crash. He went on to form Poke in London and New York where he won his second BAFTA for Alexander McQueen's web site. Poke has been voted the number one agency twice in the past seven

The Design Museum's mission is to celebrate, entertain, and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to graphics, and architecture to industrial design. Working to place design at the centre of contemporary culture, it demonstrates both the richness of the creativity to be found in all forms of design, and its importance. Design is a hugely fertile field of inventive new work, as well as a key component underpinning the modern economy. It provides a means for understanding the contemporary world, and, potentially, for making it a better place.