Designing and Conducting Survey Research
(Sprache: Englisch)
Designing and Conducting Survey Research, Third Edition is the revised edition of the reliable book that has become the standard reference in the field for public and nonprofit managers who seek to conduct effective and meaningful survey research. This...
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Produktinformationen zu „Designing and Conducting Survey Research “
Designing and Conducting Survey Research, Third Edition is the revised edition of the reliable book that has become the standard reference in the field for public and nonprofit managers who seek to conduct effective and meaningful survey research. This Third Edition introduces additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis techniques, as well as updated examples and new exercises.
Klappentext zu „Designing and Conducting Survey Research “
Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods.Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.
Inhaltsverzeichnis zu „Designing and Conducting Survey Research “
From the contents:PART ONE: DEVELOPING AND ADMINISTERING QUESTIONNAIRES.
1. An Overview of the Sample Survey Process.
2. Designing Effective Questionnaires: Basic Guidelines.
3. Developing Survey Questions.
4. Utilizing Focus Groups in the Survey Research Process.
PART TWO: ENSURING SCIENTIFIC ACCURACY.
5. Descriptive Statistics: Measures of Central Tendency and Dispersion.
6. The Theoretical Basis of Sampling.
7. Confidence Intervals and Basic Hypothesis Testing.
8. Determining the Sample Size.
9. Selecting a Representative Sample.
PART THREE: PRESENTING AND ANALYZING SURVEY RESULTS.
10. Analyzing Cross-Tabulated Data.
11. Testing the Difference Between Means.
12. Regression and Correlation.
13. Preparing an Effective Final Report.
Resource A: Table of Areas of a Standard Normal Distribution.
Resource B: Glossary.
Resource C: Answers to Selected Exercises.
Bibliography.
Index.
Autoren-Porträt von Louis M. Rea, Richard A. Parker
Richard A. Parker is professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors. He specializes in survey research for housing, retail, commercial, recreational, and transportation development and for environmental, socioeconomic, demographic, and fiscal impact analyses. Louis M. Rea is professor of city planning and director of the School of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses and also has extensive experience as a researcher. Rea has taught graduate courses in statistical analysis, transportation planning, survey research, and urban and fiscal problems.
Bibliographische Angaben
- Autoren: Louis M. Rea , Richard A. Parker
- 2005, 3rd ed., 256 Seiten, Maße: 24,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 078797546X
- ISBN-13: 9780787975463
Sprache:
Englisch
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