Dictionary of Marketing Terms
(Sprache: Englisch)
This fact-filled reference includes more than 4,000 marketing-related terms and definitions covering a variety of topics. It's ideal for small business owners, advertising artists and copywriters, sales and marketing managers, and others seeking to understand marketing concepts and applications.
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This fact-filled reference includes more than 4,000 marketing-related terms and definitions covering a variety of topics. It's ideal for small business owners, advertising artists and copywriters, sales and marketing managers, and others seeking to understand marketing concepts and applications.
Bibliographische Angaben
- Autoren: Jane Imber , Betsy-Ann Toffler
- 2008, 600 Seiten, Maße: 10,7 x 17,9 cm, Kartoniert (TB), Englisch
- Verlag: BARRONS EDUC SERIES
- ISBN-10: 0764139355
- ISBN-13: 9780764139352
Sprache:
Englisch
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