Digital Marketing For Dummies
(Sprache: Englisch)
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your...
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Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Inhaltsverzeichnis zu „Digital Marketing For Dummies “
IntroductionPart I: Getting Started with Digital Marketing
Chapter 1: Getting Net-Savvy
Chapter 2: Market Size Matters
Chapter 3: Your Digital Marketing Plan
Part II: Marketing on the World Wide Web
Chapter 4: Mastering Your Domain
Chapter 5: Planning Your Business Web Site
Chapter 6: Marketing on Your Web Site
Chapter 7: Getting the Most Out of Your Web Site
Part III: Marketing with Search
Chapter 8: Optimising Your Web Site for Search Engines
Chapter 9: Understanding the Power of Google
Chapter 10: Getting to Grips with Paid Search
Chapter 11: Checking Out Affiliate Marketing
Part IV: Even More Digital Marketing
Chapter 12: Controlling the Message with Online Advertising
Chapter 13: Spreading the Word with Internet PR
Chapter 14: The Emergence of Web 2.0
Part V: The Part of Tens
Chapter 15: Ten Advantages of Digital Marketing
Chapter 16: Ten Disadvantages of Digital Marketing
Chapter 17: Ten Offline Marketing Resources
The Digital Marketing For Dummies
Internet Directory
Index
Autoren-Porträt
Ben Carter runs his own digital agency and has written for Marketing and New Media Age magazines.
Bibliographische Angaben
- 2007, 356 Seiten, Kartoniert (TB), Englisch
- By Ben Carter, Gregory Brooks, Frank Catalano et al.
- Verlag: Wiley & Sons
- ISBN-10: 0470057939
- ISBN-13: 9780470057933
Sprache:
Englisch
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