Digital State

• • Chapter - 00: Introduction - Simon Pont;
  • Chapter - 01: Digital currents and invisible futures - Faris Yakob;
  • Chapter - 02: Utopia, dystopia. Discuss - Simon Pont;
  • Chapter - 03: How the Digital State can cure modern marketing - Judd Labarthe;
  • Chapter - 04: Thunk - Bettina Sherick;
  • Chapter - 05: Teenage kicks - Austen Kay;
  • Chapter - 06: Stories into action - Christian Johnsen;
  • Chapter - 07: Everything changes, except me - Hans Andersson;
  • Chapter - 08: My Digital State - Christopher Lockwood;
  • Chapter - 09: 'I've been expecting you' - Tamara Quinn;
  • Chapter - 10: Digital dares us to dream - Simon Pont;
  • Chapter - 11: A Newer Normal and Deeper Blue - Nicholas Pont;
  • Chapter - 12: Resistance is pointless - Vicki Connerty;
  • Chapter - 13: Digital through a human lens - Malcolm Hunter;
  • Chapter - 14: Escape the walled garden to the paradise beyond - Greg Grimmer;
  • Chapter - 15: Such people in it - Simon Pont;
  • Chapter - 16: How 'internets' invented us - Stefan Terry

Pont, SimonSimon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. Simon is the Chief Strategy Officer at agency network Vizeum, and an EACA Effies judge.

"It's not often that you are glued to every page of a business book, convinced that the next page can't beat the last, but this book did just that for me! Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern 'Ad man', he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose. (5* review)" B2B Marketing Magazine "The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient. " Philip Smith, Head of Content Solutions & Studio, Brand Republic Group, Haymarket Business Media "Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading." Ashley MacKenzie, CEO, Base79 "Healthy skepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place." Irish Times "Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don't just want to be the denizens of this digital state, but rather

"It's not often that you are glued to every page of a business book, convinced that the next page can't beat the last, but this book did just that for me! Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern 'Ad man', he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose. (5* review)" B2B Marketing Magazine