Disgrace in Pharma Marketing
the impact of unethical offers by medical representatives to doctors for making their visit & brand memorable
(Sprache: Englisch)
The pharmaceutical industry is the most corrupt industry in the world. The marketing department of the pharmaceutical industry is most responsible for this corruption. There are 3Cs of marketing; convince the customer, corrupt the customer, and confuse the...
Leider schon ausverkauft
versandkostenfrei
Buch
71.90 €
Produktdetails
Produktinformationen zu „Disgrace in Pharma Marketing “
Klappentext zu „Disgrace in Pharma Marketing “
The pharmaceutical industry is the most corrupt industry in the world. The marketing department of the pharmaceutical industry is most responsible for this corruption. There are 3Cs of marketing; convince the customer, corrupt the customer, and confuse the customer respectively, the pharmaceutical industries are in the second stage. Medicine is a noble profession, pharmaceutical companies have corrupted doctors with an ever-growing intensity, showering them with lakhs of rupees worth of gifts, consulting fees, and foreign trips under the name of CMEs and medical conferences to persuade them to prescribe their brand of drugs. Now doctors are prescribing according to industry profits rather than the patient's needs. These unethical marketing practices ultimately lead to increasing the cost of the medicine. Government is helpless to curb such practices adopted by the key stakeholder of the industry. I.C.T. will play a significant role in controlling the unethical marketing practicesof pharmaceutical companies and doctors if used properly. This book will try to open the eyes of the system and suggest some measures for the well-being of the pharma industry, physicians, and society.The pharmaceutical industry is the most corrupt industry in the world. The marketing department of the pharmaceutical industry is most responsible for this corruption. There are 3Cs of marketing; convince the customer, corrupt the customer, and confuse the customer respectively, the pharmaceutical industries are in the second stage. Medicine is a noble profession, pharmaceutical companies have corrupted doctors with an ever-growing intensity, showering them with lakhs of rupees worth of gifts, consulting fees, and foreign trips under the name of CMEs and medical conferences to persuade them to prescribe their brand of drugs. Now doctors are prescribing according to industry profits rather than the patient's needs. These unethical marketing practices ultimately lead to increasingthe cost of
... mehr
the medicine. Government is helpless to curb such practices adopted by the key stakeholder of the industry. I.C.T. will play a significant role in controlling the unethical marketing practices of pharmaceutical companies and doctors if used properly. This book will try to open the eyes of the system and suggest some measures for the well-being of the pharma industry, physicians, and society.
... weniger
Autoren-Porträt von Sagar O. Manjare
Manjare, Sagar O.Dr. Sagar Manjare, currently working as Principal of Siddhant College of Management Studies, Pune, having qualification B.Pharm, DLL, MBA, M.A. (Bus Eco.), M.Phil, Ph.D, UGC-NET, total 15+ years of working experience in industry and academics. Expert in industrial consultancy and a resource person for conferences. 18 publication credits on the name
Bibliographische Angaben
- Autor: Sagar O. Manjare
- 2021, 176 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203870471
- ISBN-13: 9786203870473
Sprache:
Englisch
Kommentar zu "Disgrace in Pharma Marketing"
0 Gebrauchte Artikel zu „Disgrace in Pharma Marketing“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Disgrace in Pharma Marketing".
Kommentar verfassen