Disrupt
Think the Unthinkable to Spark Transformation in Your Business
(Sprache: Englisch)
Disrupt introduces a complete five-step program for identifying disruptive business opportunities--and successfully executing on them! frog design's Luke Williams combines the design industry's most powerful creativity techniques with true business...
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Produktinformationen zu „Disrupt “
Disrupt introduces a complete five-step program for identifying disruptive business opportunities--and successfully executing on them! frog design's Luke Williams combines the design industry's most powerful creativity techniques with true business implementation discipline. Using case studies, you'll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.
Inhaltsverzeichnis zu „Disrupt “
Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191
Autoren-Porträt von Luke Williams
Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands. Williams is a Fellow at frog design, one of the world's most influential innovation companies. He is also Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). He lives in New York.
Bibliographische Angaben
- Autor: Luke Williams
- 2011, 208 Seiten, Maße: 14,9 x 22,6 cm, Gebunden, Englisch
- Verlag: Financial Times
- ISBN-10: 0137025149
- ISBN-13: 9780137025145
Sprache:
Englisch
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