Disruption
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Autoren-Porträt von Jean-Marie Dru
JEAN-MARIE DRU is President and CEO of TBWA, a worldwide organization that is among the top ten U.S.-based agency networks, with annual consolidated billings of $8.6 billion. The network has 217 offices in 69 countries and 8,400 employees worldwide. Main global clients of TBWA include Absolut, Adidas, Apple, Beiersdorf, Bic, Nissan, and Sony PlayStation, as well as Energizer and Kmart in the USA and Henkel, McDonald's, and Michelin in Europe. Prior to his role with TBWA , Dru was co-founder and chairman of the BDDP Group, which merged with TBWA in 1998. Prior to founding BDDP, Dru was executive creative director at Saatchi & Saatchi and CEO of Young & Rubicam in Paris.Bibliographische Angaben
- Autor: Jean-Marie Dru
- 1997, 280 Seiten, mit zahlreichen Schwarz-Weiß-Abbildungen, Maße: 23,5 cm, Gebunden, Deutsch
- Verlag: CAMPUS VERLAG
- ISBN-10: 3593357992
- ISBN-13: 9783593357997
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