Do You Want to Keep Your Customers Forever?
(Sprache: Englisch)
Reprint of a popular article in )Harvard Business Review(, which explains how to make mass customisation and personal marketing work.
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Reprint of a popular article in )Harvard Business Review(, which explains how to make mass customisation and personal marketing work.
Klappentext zu „Do You Want to Keep Your Customers Forever? “
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Autoren-Porträt von Joseph. Pine, Don Peppers, Martha Rogers
B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of Mass Customization: The New Frontier in Business Competition (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993).
Bibliographische Angaben
- Autoren: Joseph. Pine , Don Peppers , Martha Rogers
- 2010, 96 Seiten, Maße: 15,4 x 16,8 cm, Kartoniert (TB), Englisch
- Verlag: Harvard Business Press
- ISBN-10: 142214027X
- ISBN-13: 9781422140277
Sprache:
Englisch
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