Doganis, R: Flying Off Course: Airline Economics/Marketing

Introduction 1. Characteristics and Trends in Airline Operations 2. Traditional Bilateralism: A Highly Regulated Industry 3. Liberalisation: Open Markets and Open Skies 4. The Structure of Airline Costs 5. Determinants of Airline Costs 6. The Low-Cost No-Frills Model 7. The Economics of Passenger Charters: The Other Low-Cost Model 8. Airline Marketing: The Role of Passenger Demand 9. Forecasting Demand 10. Product Planning 11. Pricing Policies and Fare Structures 12. The Economics of Air Freight 13. Future Challenges. Appendix A: Freedoms of the Air. Appendix B: Glossary of Common Air Transport Terms

Rigas Doganis is a Consultant to Airline Industry and sits on the board of directors of easyJet. He is the author of The Airline Business and The Airport Business, also published by Routledge.

The systematic and concise approach of this book makes it very enjoyable for readers learning the A to Z of airline economics, as well as developing a deeper understanding of this vibrant industry. Flying Off Course is a thought provoking book that should be essential reading for anyone interested in the airline industry. Dr Fariba Alamdari, Vice President of Boeing Commercial Airplanes Flying off Course captures perfectly the complexity of international aviation and the state of the industry. Only someone with an intimate knowledge of airlines could have produced a book of this range and depth, covering everything to do with the economics of flying - from the cyclical nature of the business to the role of technology, from the regulatory environment to product planning, and from demand forecasting to fare pricing. James Hogan, Chief Executive Officer, Etihad Airways Doganis once more lifts the bonnet of the international airline industry to examine its workings in detail, with the expertise of a seasoned insider. Relevant and essential reading for anyone interested in why this unique industry continues to generate tremendous consumer value yet at the same time destroys shareholder value Brian Pearce, Chief Economist at IATA Reading Flying Off Course is like going through a dedicated refresher course on our business followed by a profound discussion of its latest challenges. A must read to anyone involved in this amazing industry. Fernando Abs da Cruz Souza Pinto, President Air Portugal Because it covers so many aspects of airline economics and marketing, it should be on the desk or in the bookcase of every airline or airport executive, whatever their own area of expertise Air Transport News