Driving Demand
Transforming B2B Marketing to Meet the Needs of the Modern Buyer
(Sprache: Englisch)
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their...
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Klappentext zu „Driving Demand “
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Inhaltsverzeichnis zu „Driving Demand “
1. The Issues That Exist With Modern Demand Generation2. Leading Demand Process Transformation
3. Why Transformations Fails
4. Action Does Not Equal Change
5. Changing the Marketing & Sales Mindset
6. Aligning Content to Your Buyer
7. Adapting the Lead Management Process
8. Measuring for Success
9. Optimizing Data and Technology
10. Creating an Outcome - Accountable Culture
11. Managing People Through Change
12. The Need For Change in Demand Generation
13. Change Ahead
14. Demand Generation Glossary
Bibliographische Angaben
- Autor: Carlos Hidalgo
- 2016, 1st ed. 2015., 204 Seiten, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 1349559067
- ISBN-13: 9781349559060
- Erscheinungsdatum: 24.04.2016
Sprache:
Englisch
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