Earnings Magic and the Unbalance Sheet

Praise for Earnings Magic and the Unbalance Sheet
"Gary Giroux brings a breezy, entertaining writing style that really helps the reader untangle arcane accounting practices, including stock options, pensions, off-balance sheet items, and the rest of his dirty thirty. "
-Edward Swanson, Durst Chair and Professor of Accounting, Texas A&M University

" Earnings Magic and the Unbalance Sheet provides equity investors with clear explanations of today s financial environment together with specific analysis tools to assess the quality of earnings. Gary Giroux provides a valuable and easy-to-use scoring system where investors assign grades to help them in their investment decisions. Earnings Magic is a must-read for any investor in the Dow Jones Industrial Average (Dow 30). Giroux thoroughly analyzes some of the biggest and best known companies."
-Andrew McLelland, Assistant Professor of Accounting, Auburn University

YOUR KEY TO EVALUATING A COMPANY S EARNINGS QUALITY

Wouldn t you like to know as much as you could about a company before you invest in it? Financial information on companies is readily available, but not necessarily easy to interpret.

With shrewd tips and state-of-the-art analytical tools, Earnings Magic and the Unbalance Sheet arms you with the key strategies and principles to help you evaluate whether a company s bottom line is headed toward excellence or financial abuse. This eye-opening guide expertly walks you through the tangle of potentially inflated earnings and misleading accounting disclosures to determine a company s financial reality.