eBusiness & eCommerce
Managing the Digital Value Chain
(Sprache: Englisch)
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.
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This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.
Klappentext zu „eBusiness & eCommerce “
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study.The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Inhaltsverzeichnis zu „eBusiness & eCommerce “
eBusiness Framework.- eProducts and eServices.- eProcurement.- eMarketing.- eContracting.- eDistribution.- ePayment.- eCustomer Relationship Management.- mBusiness.- eSociety.
Autoren-Porträt von Andreas Meier, Henrik Stormer
Andreas Meier ist Professor für Wirtschaftsinformatik an der wirtschafts- und sozialwissenschaftlichen Fakultät der Universität Fribourg, Schweiz. Seine Schwerpunkte sind eBusiness, eGovernment sowie Daten- und Informationsmanagement. Nach Musikstudien in Wien diplomierte er in Mathematik an der ETH in Zürich, doktorierte und habilitierte am Institut für Informatik. Er war Systemingenieur bei der IBM Schweiz, Direktor bei der Grossbank UBS und Geschäftsleitungsmitglied bei der CSS Versicherung.
Bibliographische Angaben
- Autoren: Andreas Meier , Henrik Stormer
- 2010, 2009, X, 222 Seiten, 98 Abbildungen, Maße: 19,3 x 25,9 cm, Kartoniert (TB), Englisch
- Übersetzer: Elizabeth Gosselin
- Verlag: Springer, Berlin
- ISBN-10: 3642100392
- ISBN-13: 9783642100390
Sprache:
Englisch
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