Eco-Business - A Big-Brand Takeover of Sustainability
(Sprache: Englisch)
McDonald¿s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing....
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McDonald¿s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual ¿greenwashing¿ efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment.
Autoren-Porträt von Peter Dauvergne
Peter Dauvergne is Professor of Political Science and Canada Research Chair in Global Environmental Politics at the University of British Columbia. Jane Lister, a Senior Research Fellow at the Liu Institute for Global Issues, is a sustainability practitioner and the author of Corporate Social Responsibility and the State: International Approaches to Forest Co-Regulation.
Bibliographische Angaben
- Autor: Peter Dauvergne
- 204 Seiten, Maße: 13,7 x 20,3 cm, Gebunden, Englisch
- Verlag: MIT Press
- ISBN-10: 0262018764
- ISBN-13: 9780262018760
- Erscheinungsdatum: 26.03.2013
Sprache:
Englisch
Rezension zu „Eco-Business - A Big-Brand Takeover of Sustainability “
"Eco-Business provides a wealth of examples of the business actions of all the big players from Walmart and McDonald's through to Ikea and Unilever: if you want to know how Coca-Cola manages its water supply, this is the book to read. The authors are detailed and precise in issues such as where companies have achieved their own sustainability targets and where they have fallen short - all of them, it seems, promising to do better while aggressively marketing products such as nappies, soft drinks and bottled waters to new consumers around the world." -- Isabelle Szmigin, Times Higher Education
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