Entrepreneurship
(Sprache: Englisch)
Designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles to help illustrate successful and not-so-successful ventures.
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Produktinformationen zu „Entrepreneurship “
Designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles to help illustrate successful and not-so-successful ventures.
Inhaltsverzeichnis zu „Entrepreneurship “
CONTENTS IN BRIEFPART 1 THE ENTREPRENEURIAL PERSPECTIVE 1 The Nature and Importance of Entrepreneurship 2 The Entrepreneurial Mind-Set 3 Entrepreneurial Intentions and Corporate Entrepreneurship 4 International Entrepreneurship Opportunities PART 2 CREATING AND STARTING THE VENTURE 5 Creativity, the Business Idea, and Opportunity Analysis 6 Intellectual Property and Other Legal Issues for the Entrepreneur 7 The Business Plan: Creating and Starting the Venture 8 The Marketing Plan 9 The Organizational Plan 10 The Financial Plan PART 3 FINANCING THE NEW VENTURE 11 Sources of Capital 12 Informal Risk Capital, Venture Capital, and Going Public PART 4 MANAGING, GROWING, AND ENDING THE NEW VENTURE 13 Entrepreneurial Strategy: Generating and Exploiting New Entries 14 Strategies for Growth and Managing the Implications of Growth 15 Going Global 16 Accessing Resources for Growth from External Sources 17 Ending the Venture
Autoren-Porträt von Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
Bibliographische Angaben
- Autoren: Robert D. Hisrich , Michael P. Peters , Dean A. Shepherd
- 2007, 7th ed., XVIII, 648 Seiten, Maße: 20 x 25,5 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 007125952X
- ISBN-13: 9780071259521
Sprache:
Englisch
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