Entrepreneurship
Successfully Launching New Ventures.
(Sprache: Englisch)
Undergraduate course in Entrepreneurship and New Venture creation. Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.
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Produktinformationen zu „Entrepreneurship “
Undergraduate course in Entrepreneurship and New Venture creation. Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.
Inhaltsverzeichnis zu „Entrepreneurship “
Part 1 Decision to Become an Entrepreneur Chapter 1 Introduction to Entrepreneurship Part 2 Developing Successful Business Ideas Chapter 2 Recognizing Opportunities and Generating Ideas Chapter 3 Feasibility Analysis Chapter 4 Writing a Business Plan Chapter 5 Industry and Competitor Analysis Chapter 6 Developing an Effective Business Model Part 3 Moving From an Idea to An Entrepreneurial Firm Chapter 7 Preparing the Proper Ethical and Legal Foundation Chapter 8 Assessing a New Venture's Financial Strength and Viability Chapter 9 Building a New Venture Team Chapter 10 Getting Financing or Funding Part 4 Managing and Growing an Entrepreneurial Firm Chapter 11 Unique Marketing Issues Chapter 12 The Importance of Intellectual Property Chapter 13 Planning for and Evaluating the Challenges of Growth Chapter 14 Strategies for Firm Growth Chapter 15 Franchising Case Appendix Glossary Name Index Subject Index Company Index Photo Credits
Bibliographische Angaben
- Autoren: Bruce Barringer , Duane Ireland
- 2008, 2ed edition, XXIII, 543 Seiten, Maße: 21,4 x 27,3 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0135052823
- ISBN-13: 9780135052822
Sprache:
Englisch
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