Essential Facebook Development

Preface xvi Part I: Introduction to Facebook Applications Chapter 1: Facebook Applications: The Basics 3 Chapter 2: Making Great Applications 21 Chapter 3: Platform Architecture Overview 31 Chapter 4: Platform Developer Tools 49 Chapter 5: Facebook Terms of Service and Application Programs 69 Part II: Developing Applications Chapter 6: The Basics of Creating Applications 83 Chapter 7: Building the Canvas 107 Chapter 8: Updating the Profile 133 Chapter 9: Feed Stories, Feed Forms, and Templates 155 Chapter 10: Publisher, Notifications, and Requests 193 Chapter 11: FBJS, Mock AJAX, and Flash 243 Part III: Integrating Facebook into an External Website Chapter 12: Facebook JavaScript Client Library 315 Chapter 13: Facebook Connect 343 Part IV: Post Launch Chapter 14: Measuring Application Success 369 Chapter 15: Spreading and Monetizing Applications 385 Chapter 16: Improving Application Performance and Workflow 399 Part V: Appendices Appendix A: Resources 421 Appendix B: Beta Features 423 Index 427

John Maver has been involved with the Facebook, Bebo, and MySpace platforms from the time they were released, and he has written several successful applications. He has been a speaker at conferences and webinars about Facebook development and was the Featured Developer for the Bebo platform in the spring of 2008. As cofounder and Principal of Thought Labs, John has worked with small businesses and Fortune 100 companies to find the right goals, strategies, and implementations for their social media campaigns. Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products. Cappy Popp frequently speaks about Facebook and other topics at conferences such as GSP East, MITX, Social Media Business School, and others. He has been developing popular applications for Facebook and other social networking platforms since they launched. Cappy also cofounded Thought Labs, where he's implemented many thriving social media solutions for clients of all sizes, from small businesses to some of the world's largest companies. In addition to "budding author," Cappy has enjoyed many careers, including executive chef, principal software engineer of award-winning debugging tools, and flourishing entrepreneur. Alright, he's still working on that last one... In his comically fleeting spare time, he is a die-hard foodie with a passion for ethnic cuisine.