Essentials of Business Research
A Guide to Doing Your Research Project
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
47.30 €
Produktdetails
Produktinformationen zu „Essentials of Business Research “
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
Klappentext zu „Essentials of Business Research “
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, linksto downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
Inhaltsverzeichnis zu „Essentials of Business Research “
1.An Introduction to Business Research2.Developing a Research Topic
3.Conducting a Literature Review
4.Addressing Ethical Issues
5.Establishing a Research Design
6.Primary Data Collection
7.Using Secondary Data
8.Sampling
9.Analyzing Quantitative Data
10.Analyzing Qualitative Data
11.Writing up and Presenting Your Research
Bibliographische Angaben
- Autor: Jonathan Wilson
- 2014, 2. Aufl., 376 Seiten, Kartoniert (TB)
- Verlag: Sage Publications Ltd.
- ISBN-10: 1446257339
- ISBN-13: 9781446257333
Kommentar zu "Essentials of Business Research"
0 Gebrauchte Artikel zu „Essentials of Business Research“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Essentials of Business Research".
Kommentar verfassen