Exploring Innovation
(Sprache: Englisch)
Written for business students, this book provides an introduction to defining, analysing, managing and fostering innovation. It contains examples and cases of innovative products and services that bring the new frontiers of business to life.
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Written for business students, this book provides an introduction to defining, analysing, managing and fostering innovation. It contains examples and cases of innovative products and services that bring the new frontiers of business to life.
Klappentext zu „Exploring Innovation “
The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: -More coverage on the commercial aspects of innovation and business models -Greater emphasis on user innovation -An introduction to the concept of open innovation-Fully revised coverage of innovation strategy -Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.
Inhaltsverzeichnis zu „Exploring Innovation “
PrefacePart OneWhat Is Innovation?
Chapter 1Introduction
Chapter 2Types of Innovation
Chapter 3 Technological Change
Part TwoWhat Does Innovation Involve?
Chapter 4Theories of Innovation
Chapter 5Sources of Innovation
Chapter 6The Process of Innovation
Chapter 7Intellectual Property
Part ThreeHow Do You Manage Innovation?
Chapter 8Innovation Strategy
Chapter 9Technical Entrepreneurs
Chapter 10Funding Innovation
Chapter 11Managing Innovation
Part FourHow Do You Foster Innovation?
Chapter 12Innovation Policy
Chapter 13Innovation Clusters
Chapter 14National Innovation Systems
Resources
Bibliography
Index
Autoren-Porträt von David Smith
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
Bibliographische Angaben
- Autor: David Smith
- 2009, 2. Aufl., 400 Seiten, Maße: 19,1 x 24,6 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0077121236
- ISBN-13: 9780077121235
Sprache:
Englisch
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