Fast-Casual Chain
(Sprache: Englisch)
Fast-casual chains are leading growth in the catering category, which has
increased significantly in recent years. Diners now pay more and more
attention to the dining environment. Thus, besides heightening their
own brand and specific character,...
increased significantly in recent years. Diners now pay more and more
attention to the dining environment. Thus, besides heightening their
own brand and specific character,...
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Fast-casual chains are leading growth in the catering category, which hasincreased significantly in recent years. Diners now pay more and more
attention to the dining environment. Thus, besides heightening their
own brand and specific character, designers and restaurant operators
tend to adopt chic elements to create a soothing and pleasant
atmosphere for diners to enjoy their nice meal.
The book presents the design elements of fast-casual restaurant
through combination of texts and projects, including branding,
site selection, architectural design, interior design and queuing
considerations. Projects in the book are of representative significance,
such as McDonald's, Burger King, and Yoshinoya. It is a valuable
reference book for restaurant design
Bibliographische Angaben
- 223 Seiten, Maße: 22,2 x 29,2 cm, Gebunden, Englisch
- Herausgegeben: Valerie Killifer
- Verlag: Design Media
- ISBN-10: 9881566401
- ISBN-13: 9789881566409
- Erscheinungsdatum: 01.12.2013
Sprache:
Englisch
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