Feedback - Direct and Interactive Marketing
(Sprache: Englisch)
Feedback is a selection of the best creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. Feedback offers...
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Feedback is a selection of the best creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. Feedback offers various examples of direct response marketing, gathering projects from different disciplines in a single book: consumer relationship management, direct marketing, guerrilla marketing, interactive.
Bibliographische Angaben
- Autor: Roger Ortuno Flamerich
- 2009, 187 Seiten, 300 Schwarz-Weiß-Abbildungen, Maße: 21,9 x 26,4 cm, Kartoniert (TB), Englisch
- Verlag: Gingko Press GmbH
- ISBN-10: 8496774325
- ISBN-13: 9788496774322
Sprache:
Englisch
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