Focus on the End-User
Theory and Practice in Website Localization
(Sprache: Englisch)
Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator...
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Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.
Autoren-Porträt von Cristian LAKÓ
LAKÓ, CristianCristian Lako currently works at George Emil Palade University of Medicine, Pharmacy, Science and Technology of T
rgu Mures. His current research interests include translation, website localization, communication and new media, SEO, corpus linguistics.
Bibliographische Angaben
- Autor: Cristian LAKÓ
- 2020, 324 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203196118
- ISBN-13: 9786203196115
Sprache:
Englisch
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