Focusing on Your Customer
Expert Solutions To Every Day Challenges
(Sprache: Englisch)
Each book in this series is packed with handy tools, self-tests and real life examples for business professionals.
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Each book in this series is packed with handy tools, self-tests and real life examples for business professionals.
Klappentext zu „Focusing on Your Customer “
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:- Understand the service-profit chain
- Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability
- Build and refine a process for delivering extraordinary value to your customers
Autoren-Porträt von Harvard Business School Press
The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.
Bibliographische Angaben
- Autor: Harvard Business School Press
- 2010, 112 Seiten, Maße: 12,4 x 17,5 cm, Kartoniert (TB), Englisch
- Herausgegeben: Harvard Business School Publishing
- Verlag: Harvard Business School Press
- ISBN-10: 1422129756
- ISBN-13: 9781422129753
Sprache:
Englisch
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