Foreign Experience in Developing a Tourism Marketing Strategy
Monography
(Sprache: Englisch)
The monography "Foreign experience in developing a tourism marketing strategy" of Musaeva Rushana reveals the essence and importance of the use of strategic marketing in the development of international tourism and aims at adopting foreign experience in the...
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The monography "Foreign experience in developing a tourism marketing strategy" of Musaeva Rushana reveals the essence and importance of the use of strategic marketing in the development of international tourism and aims at adopting foreign experience in the conditions of the Republic of Uzbekistan. The monography consists of three chapters.The first chapter of this qualification work discusses the main theoretical points, namely, the essence of the economic role of strategic marketing in tourism is disclosed and the main methods of researching the tourism market are described. The second chapter analyzes the main indicators of strategic marketing in the tourism industry in Turkey, identifies the positive and negative factors for the development of tourism, especially the formation of national tourism products in Turkey. In the third chapter, special attention is paid to studying the current state of the tourism sector in Uzbekistan, recommendations are made on developing a marketing strategy for the tourism sector of Uzbekistan based on foreign experience.The monography can be used by researchers, students and others who study marketing in tourism.
Autoren-Porträt von Rushana Musaeva
Musaeva, RushanaRushana Musaeva, Master's student of the direction "Foreign Economic Activity" of the faculty "Economics and Politics of Foreign Countries" at the Tashkent State Institute of Oriental Studies.
Bibliographische Angaben
- Autor: Rushana Musaeva
- 2020, 140 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200507228
- ISBN-13: 9786200507228
Sprache:
Englisch
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