Formulation, Implementation and Control of Competitive Strategy
(Sprache: Englisch)
11th edition. Presents a straightforward treatment of strategic management.
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Produktinformationen zu „Formulation, Implementation and Control of Competitive Strategy “
11th edition. Presents a straightforward treatment of strategic management.
Klappentext zu „Formulation, Implementation and Control of Competitive Strategy “
Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Inhaltsverzeichnis zu „Formulation, Implementation and Control of Competitive Strategy “
Part One Overview of Strategic Management1 Strategic Management
Part Two Strategy Formulation
2 Company Mission
3 Corporate Social Responsibility and Ethics
4 The External Environment
5 The Global Environment
6 Internal Analysis
7 Long-Term Objectives and Strategies
8 Business Strategy
9 Multibusiness Strategy
Part Three Strategy Implementation, Control, and Innovation
10 Implementation
11 Organizational Structure
12 Leadership and Culture
13: Strategic Control
14 Innovation, and Entrepreneurship
Autoren-Porträt von John Pearce
Pearce, JohnThe Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.
Bibliographische Angaben
- Autor: John Pearce
- 2008, 11. Aufl., 512 Seiten, Maße: 20,5 x 2,2 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0071283323
- ISBN-13: 9780071283328
Sprache:
Englisch
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