Foundations of Business, International Edition

Management. Chain of Command: Line and Staff Management. Forms of Organizational Structure. Additional Factors That Influence an Organization. 8. Producing Quality Goods and Services. What Is Production? The Conversion Process. Where Do New Products and Services Come From? How Do Managers Plan for Production? Operations Control. Management of Productivity and Technology. IV. Human Resources. 9. Attracting and Retaining the Best Employees. Human Resources Management: An Overview. Human Resources Planning. Cultural Diversity in Human Resources. Job Analysis. Recruiting, Selection, and Orientation. Compensation and Benefits. Training and Development. The Legal Environment of HRM. 10. Motivating and Satisfying Employees and Teams. What Is Motivation? Historical Perspectives on Motivation. Contemporary Views on Motivation. Key Motivation Techniques. Teams and Teamwork. V. Marketing. 11. Building Customer Relationships Through Effective Marketing. Marketing and the Management of Customer Relationships. Utility: the Value Added by Marketing. The Marketing Concept. Markets and Their Classification. Developing a Marketing Strategy. Marketing Strategy and the Marketing Environment. Developing a Marketing Plan. Market Measurement and Sales Forecasting. Marketing Information. Types of Buying Behavior. 12. Creating and Pricing Products that Satisfy Customers. Classification of Products. The Product Life Cycle. Product Line and Product Mix. Managing the Product Mix. Branding. Packaging and Labeling. Pricing Products. Pricing Objectives. Pricing Methods. Pricing Strategies. Pricing Business Products. 13. Distributing and Promoting Products. Distribution Channels and market Coverage. Partnering Through Supply-Chain Management. Marketing Intermediaries: Wholesalers. Marketing Intermediaries: Retailers. Physical Distribution. What is Integrated Marketing Communications? The Promotion Mix: An Overview. Advertising. Personal Selling. Sales Promotion. Public Relations. VI. Management Information Systems, e-Busines, Accounting, and Finance. 14. Understanding Information and e-Business. How Can Information Reduce Risk When Making a Decision? What Is a Management Information System?. Improving Productivity with the Help of Computers and Technology. Using Computers and the Internet to Obtain Information. Defining e-Business. Fundamental Models of e-Business. The Future of e-Business: Growth, Opportunities, and Challenges. 15. Using Accounting Information. Why Accounting Information Is Important. Who Uses Accounting Information. The Accounting Process. The Balance Sheet. The Income Statement. The Statement of Cash Flows. Evaluating Financial Statements. 16. Mastering Financial Management. What Is Financial Management? Planning-The Basis of Sound Financial Management. Financial Services Provided by Banks and Other Financial Institutions. Sources of Short-Term Debt Financing. Sources of Equity Financing. Sources of Long-Term Debt Financing. Appendix A: Understanding Personal Finances and Investments. Preparing for an Investment Program. How Securities Are Bought and Sold. Traditional Investment Alternatives. Sources of Financial Information. Appendix B: Careers in Business. The Importance of Career Choices. Occupational Search Activities. Planning and Preparation. A Final Note About Careers. Notes. Credits. Answers to Test Preppers. Index.

Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division's Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries."