Global Business, International Edition
(Sprache: Englisch)
Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS,...
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Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process.The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally.All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E, International Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
Inhaltsverzeichnis zu „Global Business, International Edition “
PART I: LAYING FOUNDATIONS.1. Globalizing Business.2. Understanding Politics, Laws, and Economics.3. Emphasizing Cultures, Ethics, and Norms.4. Leveraging Capabilities Globally.PengAtlas Part I.PART II: ACQUIRING TOOLS.5. Trading Across Borders.6. Investing Abroad Directly.7. Dealing with Foreign Exchange.8. Global and Regional Integration.PengAtlas Part II.PART III: STRATEGIZING AROUND THE GLOBE9. Entering Foreign Markets.10. Entrepreneurial Firms.11. Alliances and Acquisitions.12. Managing Competitive Dynamics.13. Strategy and Structure.PengAtlas Part III.PART IV: BUILDING FUNCTIONAL EXCELLENCE.14. Human Resource Management.15. Marketing and Supply Chain Management.16. Governing the Corporation.17. Corporate Social Responsibility.PengAtlas Part IV.IC 1.1 Shakti/IND.IC 1.2 AGRANA: From Local Supplier to Global Player (lift from 1e).IC 1.3 Embraer/BRA.IC 1.4 Chinese menu/CHN.IC 2.1 DP World/USA/ARAB.IC 2.2 China soybeans/CHN.IC 2.3 Iceland/EU.IC 2.4 China auto/CHN.IC 3.1 Kalashnikov: Swords Into Vodka (lift from 1e).IC 3.2 DHL Bangladesh/S. ASIA.IC 3.3 Ocean Park/HK.IC 3.4 Huawei/CHN.IC 4.1 Ethanol/US.IC 4.2 Baosteel/EUR/CHN/GER.IC 4.3 Mary Kay/CHN.
Autoren-Porträt von Mike W. Peng
Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Dr Peng holds a bachelor s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With more than 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been translated into Chinese, Portuguese, and Spanish. He is one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020 and has been on this distinguished list every year since 2014. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition of his contributions, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM.
Bibliographische Angaben
- Autor: Mike W. Peng
- 2010, 2nd Ed., 656 Seiten, Maße: 27,5 cm, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 0538475536
- ISBN-13: 9780538475532
- Erscheinungsdatum: 05.04.2011
Sprache:
Englisch
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