Global Business Today
Global Edition
(Sprache: Englisch)
Focuses on managerial implications. This title uses various examples and statistics to illustrate global trends and enterprise strategy, and the discussion of different events within the context of the appropriate theory.
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Focuses on managerial implications. This title uses various examples and statistics to illustrate global trends and enterprise strategy, and the discussion of different events within the context of the appropriate theory.
Inhaltsverzeichnis zu „Global Business Today “
Part One GlobalizationChapter 1 Globalization
Part Two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 National Differences in Culture
Chapter 4 Ethics in International Business
Part Three Cross-Border Trade and Investment
Chapter 5 International Trade Theory
Appendix A: International Trade and the Balance of Payments
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part Four Global Money System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Part Five Competing in a Global Marketplace
Chapter 11 The Strategy of International Business
Chapter 12 Entering Foreign Markets
Chapter 13 Exporting, Importing, and Countertrade
Chapter 14 Global Production, Outsourcing, and Logistics
Chapter 15 Global Marketing and R & D
Chapter 16 Global Human Resource Management
Autoren-Porträt von Charles W. L. Hill, William Hérnandez-Requejo
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester's Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.
Bibliographische Angaben
- Autoren: Charles W. L. Hill , William Hérnandez-Requejo
- 2011, 7. Auflage, 608 Seiten, Maße: 20,2 x 25,5 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0071220844
- ISBN-13: 9780071220842
Sprache:
Englisch
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