Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
(Sprache: Englisch)
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. Global Content Marketing takes you step-by-step through the process of creating and refining...
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Produktinformationen zu „Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works “
Klappentext zu „Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works “
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:
- Create content that engages people--regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect "dots" that others don't see and connect them in ways you never thought of before
"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Inhaltsverzeichnis zu „Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works “
Case Study-Act with Headquarters as the Lead: Global Personas
Case Study-Communication Through Sync Meetings: There Is No Shortage of Agenda Items
Case Study-Enterprise: Intel's Annual Planning Process
Case Study-Small Business: Opus Events Agency's Planning Process
Bonus-Four Annual Planning Quadrants
Case Study-LinkedIn's "Big Rock" Content
Case Study-How Much Content Can Vology Create with $1,000?
Case Study-Content Fuels DocuSign's Demand Generation
Case Study-Diary of a Content Pimp 3: The Promotion Plan Without Budget
Case Study-SAP's Local-First Content Approach
Case Study-Domo's Marketing Spend Optimization
Bonus-Social Media Manager/Content
Manager/Editorial Planner Hiring Checklist
Autoren-Porträt von Pam Didner
Pam Didner (Portland, OR) is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute and other publications.
Bibliographische Angaben
- Autor: Pam Didner
- 244 Seiten, Maße: 14,9 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: MCGRAW HILL BOOK CO
- ISBN-10: 0071840974
- ISBN-13: 9780071840972
- Erscheinungsdatum: 15.09.2014
Sprache:
Englisch
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